Content & System Strategy for Small Business Owners Who Don’t Fit the Mold
You’re a unicorn — you don’t fit in boxes, so stop trying.
You’ve tried the templates, the hacks, the “proven” formulas… and none of them fit.
It’s time to build a revenue engine aligned with your energy, your strengths, and the way you work.
(Because you don’t need another guru plan — you need a system that fucking fits.)
Pre-Sale - Find Your Damn People Micro-Class Is Here
And while I’m tweaking the content, you get a special provide-feedback-guinea-pig price!
🧭 Enough-Is-Enough Audit — See what’s working and what’s not (so you can stop guessing).
🌙 Mindset Reset — Ditch the guilt and rediscover your focus.
🪴 Here’s Your Damn People — Get clear on who your best clients are — and where to find them.
🔥 Hell Yes Offer Builder — Simplify what you sell so it matches your energy and your goals.
🎤 Voice Builder — Reclaim your words, your tone, and your confidence.
✨ Bonus Tools:
Pricing and Boundaries Builder Template
More coming!
Look, I’m not a marketing guru — and thank the gods for that.
Most of my marketing experience comes from selling books for indie authors and creating connection-driven content for contractors and service providers.
The truth is, I came up through construction and independent publishing at the same time — two industries that don’t seem like they belong together until you realize both require problem-solving, resilience, clarity, and systems you can actually trust.
I didn’t walk a cookie-cutter path. I didn’t learn in a perfect online course.
I pathfound - which should be a word - my way through doors that weren’t open to me — and that’s why my perspective cuts through the noise the gurus drown you in.
When I work with contractors, service providers, or authors, I bring something most strategists don’t:
I look at your whole business.
Your offers, your clients, your operations, your energy, your boundaries, and your messaging — and how all of them work together (or work against you).
I build content and system strategies that protect your energy, attract the right clients, and help your business grow without breaking you. And if you, your team, or your clients aren’t ready for that level yet?
I help you build the systems that train them up.
Build your own system — strategy for the ones who don’t fit the mold.
And yes, I write long passages.
Sue me.
I’m a novelist, not a poet.
My long-form content is amazing, darling.
What I Do
Smart content & systems planning for service pros and entrepreneurs
Are you tired of screaming into the void yet?
Good. That means you’re ready for strategy that actually works.
Where are the holes — operations, offers, messaging, or energy?
Do you even know where you’re bleeding?
Wherever you are in the chaos, I’ll meet you there and help you build something sustainable.
Alignment First
Simple, high-impact tools that help you understand your ideal clients, your energy, and the offers that actually fit your business. (Includes FYDP and future Engines.)
Build Your Hell Yes Business
I help you shape the offers, prices, systems, and boundaries that support your energy and make your business work with you, not against you.
Ongoing Strategy Support
For businesses ready to grow without burning out. Monthly strategic partnership to tweak, refine, plan, and stay aligned.
Why It Works
Systems That Fuel You — Not Drain You
Because business growth isn’t about doing more — it’s about doing what aligns with who you are.
I look at your business through the lens of energy, behavior, operations, and clarity.
When you understand who you’re serving, what you offer, how you work best, and where your systems are leaking… everything shifts.
You make better decisions.
You attract better clients.
You create offers that feel good, not draining.
You build systems that support you instead of breaking you.
This works because it’s built on alignment, honesty, and real-world strategy — not pressure, shame, or unrealistic expectations.
Who I Serve
Business Owners Who Don’t Fit the Mold
I help the entrepreneurs who refuse to be boxed in:
the ones who want real strategy, not recycled guru advice
the ones whose brains don’t operate in straight lines
the ones who want growth without burnout or bullshit
I work with the salty bitches.
And if that line made you laugh instead of cringe…
You’re in the right place.
Call to Action
Let’s Build Your Content & System Strategy
Whether you need a one-time blog post or ongoing support through our retainer services, Rippling Roots helps you grow stronger foundations so your business can thrive.
Get your glitter together.
What Others Are Saying
Virginia O.
“I finally have clarity. Frankie saved me hours each week. My business finally feels manageable and I can’t wait to launch it!”
Jamie Long
“After the Messaging Audit, I started attracting clients who value my work—and they actually pay on time!”
Katie Rene Johnson
