What does a successful content strategy look like?
A successful content strategy is built on several foundational elements. Each pillar is crucial for crafting a strategy that not only meets your business objectives but also resonates with your audience.
This might get a little heavy depending on how stressed you are right now. So take it in pieces. No pressure.
But the nerd in me? She needed to get this out of her system—because a content strategy that actually works doesn’t start with batching posts or buying a new scheduling app.
It starts here—with how you think about your business, your audience, and your systems. And I promise: we’re going to talk through this in a way that actually makes sense.
💬 Understanding Your Audience (Without Becoming a Data Analyst)
Let’s keep this simple: if your content isn’t connecting, it’s probably because you’re creating for a blurry version of your dream client.
You need to know who you’re talking to, what they care about, and what they’re actually struggling with—not just what you assume they want.
Forget the spreadsheets for a second. Here’s how I do it:
I use the the ideal client workbook I created, and I do this for every single client.
That’s why this workbook is always free. It’s the single most important aspect to your business.
If you think you’re the most important part of your business, just look at Elon Musk. Love him or hate him, he thought he was the most important part of his business.
But when he’s replaced, Tesla will go on without him… as long as the company can realign with its ideal client.
The Ideal Client is the most important part of a successful business model. Owners can be replaced, but the ideal client the business is modeled to serve isn’t.
Need help knowing what to say?
🎯 Set Real Goals (Like a Human, Not a Marketing Robot)
Look—this part isn’t exciting. But it’s where most people fail.
If you’re writing posts without knowing what you want your audience to do next, it’s like yelling into a tunnel and hoping someone echoes back.
So ask:
Do I want them to download something?
Join my newsletter?
Book a service?
Feel seen and save the post for later?
Then tell them. Clearly.
You don’t have to scream “BUY NOW!”—but don’t leave them hanging either. A good CTA (Call To Action) feels like an invitation, not a trap.
💡 Make Your Content Actually Worth Reading
Here’s where things usually fall apart. Your content doesn’t need to be clever. It needs to be clear, helpful, or emotionally resonant.
That means:
Write like you speak.
Tell a story if you’ve got one.
Use plain language. (Seriously. If you wouldn’t say “leverage strategic insights” at lunch, don’t say it online.)
And honestly? Don’t overthink formats. Use blogs, Reels, carousels, email—whatever feels right. Just make it feel like you.
And then… break it into paragraphs. Okay? Look, I’m a novelist. I write award-winning novels. My first draft to every blog post looks like the chapter out of a book.
But you’re busy! You don’t have time for that!
So, I take the information you need, scrape it out of my award-winning text, and then I give you just the information you need.
Why? Because my goal is to help you take ACTION!
And you can’t do that if you’re spellbound by my witty… novel. Seriously. You should have seen the first draft of this post. It was… thick.
🔍 Yes, SEO Matters—but Not If You Hate Your Content
SEO is important, especially if you're trying to get discovered. But don't write for a robot.
Pick 1–2 phrases you know your audience would Google—like “content strategy that works” or “why my content isn’t connecting”—and build your post around that.
Then:
Make sure your page loads fast - so your images need to be under 500KB. When you download from Canva, you can limit your file size. Do that!
Use headers and bullet points (like these!)
Don’t stuff keywords like a turkey
Want help getting traffic and building content you don’t hate? Grab the Social Media Planner. It helps you connect the dots.
🛠️ Use Systems That Match Your Energy
You don’t need to create more. You need to create better—with a plan that’s sustainable for the season you’re in.
That could mean:
1 blog post → 3 Reels → 5 social posts which can include a carousel for IG, a LinkedIn post, and two static Facebook and Instagram posts.
Same content.
Different uses.
One newsletter a month
Because you need to direct people to your content.
They don’t always get the RSS feed, and you don’t always pop up on social media.
The newsletter should give them one piece of value and then point them to your blog posts and maybe one funny social media post you really enjoyed.
Reposting your best work with fresh insight
Burnout doesn’t come from content. It comes from content with no system.
💡 Final Thought:
Content strategy is about clarity, alignment, and systems—not perfection.
And you don’t need to be a marketing expert to get this right.
You just need a plan that’s grounded in who you are, what you offer, and how your audience thinks.
So start here:
Grab the Decoder Workbook if your message is a mess.
Grab the Aligned Offer Workbook if you’re not sure what you’re selling.
Or book a Strategy Session with me, and we’ll map it out together.
Because your business deserves more than duct tape and guesswork.
Let’s build content systems that connect.
