Get Out of the Truck. Get Into the System.
I don't just "write posts." I build the content infrastructure that attracts your ideal clients and runs without you—so you can stop being the bottleneck and start leading your business.
Stop yelling into a headwind. Let’s build a predictable system that works as hard as you do.
The Problem: You’re yelling into a headwind.
Most business owners think they have a "content problem." They don’t. They have a Targeting Problem.
If you don’t know exactly who your ideal client is—what keeps them up at night, what they're searching for when their basement is flooding, or why they're afraid to hire a consultant—then every blog post and social media update is a waste of money.
I fix the foundation first.
Phase 1: Finding Your Damn People
Before we build a single "system," we do a deep-dive into your Ideal Client Profile.
We stop chasing "everyone" and start targeting the specific person who values your expertise and doesn't haggle over your price.
We identify the exact "Chaos Patterns" they are trying to escape.
We align your services so you’re offering exactly what they’re already looking for.
Phase 2: The Content Infrastructure
Most people try to buy "content" before they have a "strategy." That’s like trying to put up drywall before the foundation is poured. It’s a waste of money.
I offer two ways to support your business needs:
1. The Thinking Partnership (Strategic Systems)
$1,500 / month
The Goal: Build the system so you (or your team) can execute it 1,000 times successfully.
You don’t need more "posts." You need a plan that actually works. In this partnership, I am your System Architect. We meet monthly to:
Find Your Damn People: We define exactly who we are targeting so you stop wasting breath on tire-kickers.
Fix the Offer: We ensure your services are priced and structured to scale without you burning out.
The Content Blueprint: I build the strategy, the keywords, and the content calendars.
Operational Rigor: I help you tweak your internal systems so your business is actually ready to grow.
And I routinely check the analytics to make sure we’re on track and determine what tweaks are needed.
You (or your VA or your AI) do the writing. I provide the brainpower and the system to ensure it hits the mark.
2. The Full Execution (Done-For-You)
$5,000 / month
The Goal: Total Operational Freedom. I build the system AND I do the heavy lifting.
This is for the business owner who is ready to be completely "Out of the Truck." You handle the high-level management; I handle the world-facing side of your business.
Everything in the Thinking Partnership plus…
I Write Everything: 2–4 deep-dive technical articles, 12+ social media entries, and newsletter management.
Voice Matching: I use my 30 years of writing experience to sound exactly like you (only more consistent).
Total Content Management: I don't just "plan" it—I execute it. You don't even have to look at a draft if you don't want to.
Proof over "Hype": If you think no one will read blog posts about what you do, think again. My highest-converting post is about receptacles and when to change them out. My second highest? Lamp color.
Empowering the Client: We don't chase "hot takes." We empower your ideal client to take charge of their issues. When you’re the one who gave them the answer, you’re the one they hire to fix the problem because they trust you.
This is the "Get Your Life Back" package. I build the machine and I run it until you don’t need it anymore.
Here's What You Get With a Content Retainer:
Content Retainer Breakdown:
Content Audit (Add-on if needed)
We start by discovering where you, if you’re aligned, and if we’re heading in the right direction.
Strategy
The initial strategy is based on your goals, where you’re sitting currently, what tweaks need to be made to your existing structure, and what content can be created.
Monthly Strategy Session
After that, we meet once a month to review what's working, what's not, and what's coming next. This keeps your content aligned with your business goals.
SEO-Optimized Blog Posts
I write 2–4 blog posts per month (depending on your package) that:
Target the keywords your ideal clients are searching for
Position you as the expert
Drive traffic to your website
Convert readers into leads
Social Media Content
I create 8–12 social media posts per month (LinkedIn, Instagram, Facebook—wherever your people hang out) based on your blog content, so you're showing up consistently without having to think about it.
Email Sequences (Optional Add-On)
I write nurture sequences, welcome emails, and follow-up campaigns that keep your audience engaged and moving toward working with you.
Messaging & Voice Alignment
Everything I write sounds like you. I'm not a robot churning out generic content—I capture your voice and make sure it shows up in every piece.
Ongoing Support
You're not alone. If something needs to shift, we shift. If you have questions, I'm here. This is a partnership, not a transaction.
Content Retainers are for service business owners who:
✔ Already have clients (but want more of the right clients)
✔ Know who their ideal clients are (or have completed Find Your Damn People)
✔ Understand the value of showing up consistently—but don't have time to do it themselves
✔ Are ready to invest in long-term growth, not quick fixes
This is NOT for:
Brand-new businesses with no clients yet (start with Find Your Damn People first)
People looking for a cheap "post scheduler" (this is strategy + execution)
People who want to micromanage every word (trust is required)
If you're ready to show up consistently and attract the clients you actually want to serve?
Let's talk.
Is This For You?
Investment & Packages
Content Retainers start at $997/month and are billed monthly with a 3-month minimum commitment.
What's included:
1 monthly strategy session
2–4 SEO-optimized blog posts per month
8–12 social media posts per month
Messaging & voice alignment
Ongoing support
Custom packages available for:
Email sequences
Website copy updates
LinkedIn ghostwriting
Case studies & testimonials
Every retainer is customized to your business, your goals, and your ideal clients.
How It Works
Step 1: Free Strategy Call
We'll talk about your business, your goals, and your ideal clients. I'll let you know if a retainer is the right fit—and if it's not, I'll point you in the right direction.
Step 2: Business Alignment Audit (If Needed)
If something feels off during our strategy call—your offers don't match your ideal clients, your messaging is unclear, or your business feels misaligned—we'll do a fast audit to identify what needs to shift before we start creating content.
You can't market a misaligned business effectively. We fix that first.
Step 3: Voice & Messaging Deep-Dive
This is where I learn how to sound like you. I'll review your existing content, ask questions, and capture your voice so everything I write feels like it came from you—not a robot.
Step 4: Content Strategy Session
Before I write a single word, we build a strategy that supports your goals. What are we trying to accomplish? Who are we talking to? What content will move the needle? This is where we map out the next 90 days.
Step 5: Content Creation Begins
Now I start writing. Blog posts, social media, email sequences—whatever we agreed on. You start showing up consistently. Your ideal clients start finding you.
Step 6: Monthly Strategy Sessions
We meet once a month to review performance, adjust strategy, and plan the next month's content. This keeps everything aligned as your business evolves.
Step 7: Rinse & Repeat
Consistent content = consistent visibility = consistent clients. That's the goal.
I'm not a content mill. I'm not a VA who Googles your industry and churns out generic posts.
I'm a system strategist with 30 years of experience in construction and publishing. I've grown businesses from $100k to multimillion-dollar operations. I understand service businesses, burnout, and what it takes to build something sustainable.
When you work with me:
Your content sounds like you (not a robot)
Your strategy is rooted in clarity, not guesswork
You're not just "posting"—you're attracting the right people
You have a partner who actually understands your business
I'm not here to help you "go viral." I'm here to help you build a sustainable content system that brings in the clients you actually want to serve.
Why Rippling Roots?
Ready to Show Up Consistently (Without Doing It All Yourself)?
If you're ready to stop scrambling for content and start showing up like the expert you are, let's talk.
Book a free strategy call and we'll figure out if a content retainer is the right fit for your business.