A content strategist with short orange hair and glasses taking a selfie in her creative workspace, with dual computer monitors displaying text and code, and a logo for Rippling Roots at the bottom.

The "New Name, Old Wins" Policy

Yes, the name Rippling Roots is new. No, it doesn't have a thousand reviews yet. That’s because my biggest successes happened while I was in the trenches working for other people.

Here is what I’ve actually done:

  • The $10M Scale: I helped grow a business from $140k to over $1,000,000 in one year. After three years, they were maintaining $10M in yearly revenue.

  • The "Anti-Social" Method: We didn't use social media to do it. We used LEAN systems, management training, and better technical proposals. We worked on efficiency while growing.

  • The Author's Edge: I co-authored a USA Today Bestseller (Mind Raider) and have published over 35 books. I created the Story Stamina System to help authors stop burning out and start producing, helping many of them become and sustain bestselling status.

Why I Do This

I didn't move my family to Alaska to become another "content creator." I’m a system strategist.

I see the small business owners—the carpenters, the nutritionists, the property managers—who are stuck in their trucks or slaves to their desks. I see the authors who are one launch away from a breakdown. I see the problems in their systems and ways to fix them so they’re sustainably thriving.

I grow people.

Here’s the truth: You can’t just "market" your business to grow it. You have to make sure it’s actually ready to grow.

I help you tweak your systems so you can execute them 1,000 times successfully without you being the bottleneck.

The goal isn't to post more; the goal is to build a business that works so well that, eventually, you won’t have to "market" at all.

The Pattern Spotter behind Rippling Roots

I’m a bit of a hybrid.

For 30 years, I’ve worked my way up to Project Management in construction, building schedules, budgets, and structures that had to hold real weight.

For those same 30 years, I’ve been a USA Today Bestselling Author, building worlds, writing 35+ books, and helping other authors find their voice.

I am both analytical and creative. I understand how structure and flexibility work together—and I know your business needs both to thrive.

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  • Frankie’s wholistic approach has been a godsend for my struggling writing career. Her knowledge, experience and enthusiasm are second to none, and she truly cares about her authors. I highly recommend her services.

    Shae

  • Frankie has done wonders for keeping me motivated in the way I need to be motivated. Her approach to coaching based on individual clients’ learning and writing style makes it a home run for anyone looking to hone their craft. I would recommend her services to anyone.

    Katie Rene Johnson

  • I have used Frankie multiple times. She is amazing to work with and delivers a fantastic custom product.

    C.Johnson