Stop Chasing Work: How to Attract Clients Who Actually Respect You
You're exhausted.
I see you scrolling job boards at 10 PM, sending proposals to clients who'll probably lowball you. I see you saying yes to projects that make your stomach clench because "work is work." I see you building your entire business around managing people who drain the life out of you.
And I'm here to tell you something that might piss you off at first: You're doing this to yourself.
Not because you're weak. Not because you're desperate. But because you're operating from a starvation mindset that's keeping you trapped in a cycle of chasing work instead of attracting the right work.
The Starvation Mindset Is Killing Your Business
Here's what I'm seeing everywhere: business owners, especially women in trades and service industries, who are so afraid of saying no that they've built their entire operation around managing clients who fight them.
Your onboarding process? Designed to handle people who question your expertise.
Your material ordering system? Built to accommodate clients who change their minds every five minutes.
Your invoicing process? Created to chase down people who treat payment like a suggestion.
Your customer service approach? Crafted to manage complaints from people who see you as a servant, not a professional.
You've systematized chaos.
And here's the brutal truth: when you build your business around difficult clients, you don't just attract more difficult clients, you become excellent at serving people who make your life hell.
"I Serve Everyone" Actually Means You Serve No One Well
I know what you're thinking. "But Frankie, I can't afford to be picky. I need the work."
Bullshit.
When you say "I serve everyone," what you're really saying is "I have no idea who I'm actually good at helping." You're casting the widest possible net and wondering why you keep catching bottom-feeders.
Let me paint you a picture of what "serving everyone" actually looks like:
- You spend hours writing proposals for clients who ghost you
- You undercharge because you're not confident about your value
- You over-deliver because you're trying to prove you're worth the (low) price
- You work with people who question every decision you make
- You dread your phone ringing because it's probably another fire to put out
- You go home exhausted not from the work, but from fighting for basic respect
Does this sound familiar? Because this isn't business growth, this is business survival. And survival mode will kill you.
What It Feels Like to Work with the Right People
Now let me tell you what it's like when you stop chasing and start attracting:
Your clients come to you because they specifically want what you do. They're not comparing you to three other contractors: they found you because you speak directly to their exact problem.
They respect your expertise from day one. Instead of questioning your methods, they ask, "What do you need from me to make this go smoothly?"
They pay your invoices on time because they value your work and understand that good service costs money.
Your project management becomes simple because you're working with people who trust your process instead of fighting it.
You actually enjoy the work again because you're not spending 60% of your energy managing personalities and 40% doing the actual job.
The Real Problem Isn't Your Marketing: It's Your Clarity
Here's what most business advice gets wrong: they tell you to "get more leads" or "improve your sales process" or "post more content."
But if you don't know who you're for, more marketing just brings you more of the wrong people faster.
The real problem is that you've never gotten crystal clear on:
- Who you actually want to work with
- What you're uniquely great at providing
- How much that value is actually worth
- How to talk about it in a way that attracts the right people and repels the wrong ones
When you're clear on these things, something magical happens: **You stop chasing work, and the right work starts chasing you.**
Your Systems Should Support Success, Not Manage Chaos
Think about this: every system in your business should make your life easier, not harder.
If your onboarding process feels like you're preparing for battle, that's a sign you're attracting people who see you as an opponent, not a partner.
If your project management system is built around handling constant changes and complaints, you're designing your business around dysfunction.
If your payment process requires multiple follow-ups and negotiation, you're working with people who don't value what you do.
Good clients don't require complex systems to manage: they require clear boundaries to respect.
The Shift: From Survival to Strategy
I work with women who've been grinding in male-dominated industries for decades. They're tough as nails, skilled as hell, and tired of fighting for scraps.
And the shift from "I'll take anyone" to "I work with people who value what I do" isn't just about business: it's about getting your life back.
When Sarah, a general contractor in Alaska, stopped bidding on every project and started speaking directly to homeowners planning major renovations, something shifted. Instead of competing on price with five other contractors, she became the obvious choice for people who wanted quality work done right the first time.
Her projects became smoother. Her clients became partners. Her stress went down, and her profits went up.
Not because she learned some new marketing trick, but because she got clear on who she was for.
Stop Guessing and Start Knowing
Here's the truth: you don't need more hustle. You don't need better marketing tactics. You don't need to work harder.
You need clarity.
You need to stop guessing about who you serve and get specific about:
- Who your ideal client actually is (not who you think you *should* serve)
- What problem you solve better than anyone else
- What that solution is actually worth
- How to talk about it so the right people raise their hands
This Is Where "Find Your Damn People" Comes In
I created this class because I was watching too many brilliant service providers burn out trying to serve everyone and ending up serving no one well.
In "Find Your Damn People," we don't just talk theory. We get specific. We dig into:
**Who you're actually for** (and who you're not): so you stop wasting energy on people who will never appreciate your work
**What you should actually offer** (and what you should stop offering): so every service you provide is something you're genuinely great at
**How to price with confidence**: so you stop undercharging and start getting paid what your expertise is worth
**What to say and how to say it**: so your marketing attracts the right people and repels the wrong ones
This isn't about learning some new marketing strategy. It's about getting so clear on your value that the right clients can't help but find you.
Your Business Should Give You Your Life Back
You didn't build a business to become a slave to difficult clients and chaotic systems.
You built it to create stability, respect, and the freedom to do great work with people who value what you bring.
When you stop chasing work and start attracting the right work, everything changes:
- Your days become predictable instead of reactive
- Your clients become partners instead of problems
- Your systems support success instead of managing chaos
- Your business gives you energy instead of draining it
**You deserve to work with people who respect your expertise, pay your invoices on time, and let you do your best work.**
It's Time to Stop Chasing
If you're tired of building your business around people who drain you, if you're ready to attract clients who actually value what you do, and if you want to create systems that support success instead of managing chaos, then it's time to get clear on who you're really for.
Stop guessing. Stop chasing. Start knowing.
Join Find Your Damn People and finally build a business around the clients you actually want to serve.
Because you've carried your business on your back long enough. It's time for your clarity to carry some of the weight.
