Build a Burnout-Proof Business

Strategic Systems. Aligned Clients. Sustainable Growth.

As a Digital Operations Coach specializing in small business systems, I help entrepreneurs streamline their operations, clarify their messaging, and implement sustainable growth strategies. Together, we transform your business into a well-oiled machine that aligns with your energy and goals.

Collection of pages from a workbook titled 'The What-Do-You-Do Decoder' and 'Rippling Roots' with a focus on content connection and personal growth, including sections about storytelling, core messaging, common struggles, and problem-solving.

    Who I Help and Why

    I’m not just a content strategist. I’m not just a small business coach.
    I’m a business builder who believes that systems, structure, and creativity can live together—and they should.

    After nearly 30 years in construction management and storytelling, I learned that the real secret to success isn't doing more—it's building smarter.

    I've helped entrepreneurs, authors, and small business owners grow by aligning their content, their offers, and their message with who they really want to serve.

    I started Rippling Roots because too many incredible business owners fall apart at their first obstacle, believing they’re too [insert your doubt here].


    I get it—because I’ve been there too.
    But you’re not too [broken, busy, stuck, stupid]. You just need the right support.

    Ready to build a business that grows stronger at the roots?

    A smiling female content strategist with short hair and glasses sitting in front of multiple computer monitors displaying colorful space-themed and fantasy-themed wallpapers. The workspace includes a ring light, a keyboard, a mouse, a microphone.
    Learn More About My Story
    A colorful cartoon unicorn with a rainbow mane and tail, decorated with stars, standing beside a stylized tree with rainbow-colored roots and yellow and purple leaves on a black background.

    I See You, Unicorn!

    You’re so different and unique, no one else has the right solution.

    Same, same. I’m a special freakin’ unicorn too.
    I once published a series that was “too unique” to sell.

    Being different is supposed to be good—but sometimes it means the solutions out there don’t fit. And that means you’re stuck duct-taping your business together with free tools and 3 a.m. panic.

    You’re not broken.
    You’re just outgrowing the system that got you started.

    It’s time to build something that works with your energy—not against it.

    The Burnout-Proof Business Blueprint

    A personalized strategy experience that gives you:
    ✅ Clarity on what’s working (and what’s not)
    ✅ Systems that support your real life
    ✅ A path that makes you feel powerful again

    Start Your Blueprint

    Your Business Simplified

    Feeling overwhelmed by your business operations? Through digital operations coaching, we assess and optimize your tech stack, implement effective business systems, and develop workflows that reduce burnout and enhance productivity.

    Let's build a foundation that supports your growth.

    What Others Are Saying

    Virginia O.

    “I finally have clarity. Frankie saved me hours each week. My business finally feels manageable and I can’t wait to launch it!”

    Jamie Long

    “After the Messaging Audit, I started attracting clients who value my work—and they actually pay on time!”

    Katie Rene Johnson

    “Frankie has done wonders for keeping me motivated. Her approach is based on individual clients’ style and makes it a home run.”

    Organize it

    Automate it

    Talk about it

    Organize it • Automate it • Talk about it •

    Ready to Optimize Your Small Business Systems and Achieve Sustainable Growth?

    Check out my services

    It’s time to take control and build a business that works for you—not the other way around.

    Grow with me. I’ll show you how.

    Growth Grit Series Free Library