From Chaos to Clarity:
Simplified Content. Stronger Strategy. More Clients.
Your content should work for you, not the other way around. We help business owners create structure, streamline messaging, and attract the right audience—without wasting time.
Does This Sound Like You?
You started your business because you wanted freedom—to do meaningful work, serve your clients, and create something you’re proud of. But somewhere along the way, things got… complicated.
Now, you’re juggling endless tasks, chasing late invoices, and wondering how you’re supposed to keep up. You’re working harder than ever, but it still feels like you’re spinning your wheels.
I can’t cure everything, but I can help in several different ways.
Your Business Simplified
I help in a 3-step punch that knocks almost any issue you’re feeling in your business out of the park.
Step 1: Get a Clear Picture with an Audit
“I don’t even know where to start.”
If you’re feeling overwhelmed by marketing or your business operations, an audit is the best place to begin. I’ll take a deep dive into your website, content, online presence, business operations, procedures, systems, and invoicing to show you exactly where you’re missing opportunities—and how to fix them.
How I help:
✔ Messaging audit to show where you can improve in drawing your ideal client
✔ Automation audit to uncover the processes you can automate
✔ Workflow audit to help you work more efficiently.
Step 2: Get One-Time Help To Launch To the Next Level
“I know that I need just a little help.”
You don’t need a full marketing overhaul—you just need the right content, strategy, or automation to get you to the next step. Whether it’s website copy, a strategic blog, or an automated email sequence, I can give your business the boost it needs—without the long-term commitment.
How I help:
✔ Website copy refresh – Clear, client-focused messaging that converts
✔ SEO-friendly blog writing – Bring in more traffic & showcase your expertise
✔ Email sequences – Automate your follow-ups & nurture your leads
✔ Lead magnets & sales pages – Give your audience a reason to say yes
Step 3: Ongoing Support to Keep You Growing
“I need consistent help, not just a one-time fix.”
Running a business and marketing aren't one-and-done tasks—they’re ongoing processes. But that doesn’t mean you have to do it all yourself. With a monthly retainer, you’ll get the content, strategy, and automation you need to stay visible, attract clients, and keep your business running smoothly—without the stress.
How I help:
✔ Monthly blog posts – Fresh, SEO-friendly content to keep your website relevant
✔ Email marketing – Engaging newsletters & automated sequences that nurture leads
✔ Social media content – Custom posts to keep your brand visible
✔ Ongoing SEO updates – Improve your rankings & make sure clients find you
✔ Workflow & automation support – Systems that save you time & simplify your operations
Virginia O.
“I finally have clarity. Frankie saved me hours each week. My business finally feels manageable!”
Jamie L.
“After the Messaging Audit, I started attracting clients who value my work—and they actually pay on time!”
Services
Content Strategy
Customer Profiles
Value Targeting
Content Calendars
Customer On-boarding
Newsletters
Blog Posts
Research
Website Copy
Customer Retention
Course Creation
Downloadables
Forms
Automation
Meet Your Content Strategist
Hi, I’m Frankie, the founder of Rippling Roots. I have a passion for simplifying complex systems and helping entrepreneurs thrive. I started this business after watching friends crash and burn and then following them into failure time and time again. I was determined to figure out how to succeed, and I did.
With a mixture of my construction management and my writing backgrounds, I’ve discovered a way that helps businesses grow. I’m a structural content strategist. Your business grows on the content we build together.
Example: Messaging
Generac
Article published in the People’s Paper.
Blog post published on All Phase Electric’s website.
Facebook posts were created and scheduled.
One Instagram post was scheduled.
It propelled a 200% increase of traffic to the website, looking for information on Generac generator installation.
Generator sales and service calls increased by 400%.
Organize it
•
Automate it
•
Talk about it
•
Organize it • Automate it • Talk about it •
Example: Automation
Newsletter
Landing Page with sales content and clear Call To Action.
Footers on each page with clear Call To Action to sign up for newsletter.
Automated Onboarding email sequence that introduces clients to books.
Clear Call To Action in each email.
Automation sequence with situational sequencing allowing you to target your audience based on their interactions.
65% sales through newsletter.
Ready to Simplify and Grow Your Business?
It’s time to take control and build a business that works for you—not the other way around.
Grow with me. I’ll show you how.
Past Clients
