Growth Grit Free Library
Why My Content Wasn't Connecting (And What I Did About It)
When my content wasn’t connecting, here’s what I did about it because failure isn’t an option.
What does a successful content strategy look like?
When my content wasn’t connecting, here’s what I did about it because failure isn’t an option.
3 Easy Things To Fix First When Your Content Feels Hard, Burnout Is Real, and No One Gets What You Do
Vlog about the three simple steps to take to fix your content and stop burnout.
Case Study: How Click Testing Provides Foundation For Content & Business Strategy
How to Click Test to Clarify Your Message
Connecting With Your Ideal Customer
Psychographics is the study of how you relate to your ideal customer and it’s easier than you think. You’re not trying to find ways to sell to them. You’re searching for ways to get them to know, like, and trust you by discovering the value they need.
You Know More Than You Think
When it comes to your ideal customer’s profile, or your buyer’s persona, you know more than you think you do. You’ve had a chance to work with this client before. So, just write down what you know.
I Don’t Want To Limit My Company With an Ideal Customer Profile
You’re not limiting yourself with strong ideal customer profiles. Instead, you’re building a more resilient business and managing you energy for the things that matter.