Authority
With authority content, you’re showcasing your experience. Don’t think of it as bragging. Think of it as you taking away the stress and anxiety of your ideal client as they see your capability to handle something either outside of their control or something taking too much of their time.
The types of blog or vlog posts that work best are things like, “Why is my breaker not working?” or “reading: a brainsport we should support”.
Keys to Great authority Content
Authority content can be social media posts. Your ideal client is feeling anxiety whiling dealing with the problem you have created the solution for. Showcasing your experience can ease their worry and stress by showing them you know what you’re doing.
It’s not all about showing your client what you know, but it’s also about empowering your client. Give them the information they need to handle the situation on their own. An empowered client is much easier to deal with than one who is fighting for survival.
Provide value. As you’re empowering them or showcasing your expertise, be sure that what you offer holds value. If you do, they’ll keep coming back to you as you build the trust in your abilities and confidence in their lives. Give them tools they can use.
