Attraction
The idea is to capture the attention of your ideal client with value, whether it’s a shared experience or a quick solution to a problem they feel.
The types of blog or vlog posts that work best are things like, “5 Easy Electrical Fixes” or “3 Reasons Your Doctor Isn’t Helping You”.
Keys to Great Attraction Content
Attraction content marketing is more than social media posts. Great attraction marketing gains attention. Long form attraction content marketing includes blog posts that can be found through search engines years later.
Evergreen content is anything that ages well and can be useful for years. Some evergreen marketing content can be useful for decades. Trends and fads are great for attraction content, but have a shelf life, as do social media posts.
Short form or micro-content should lead clients to the long form content where more value and a strong Call To Action can be located. Long form content can easily be broken into dozens of social media posts, filling your content calendar with ease.
