Affinity
With affinity content, you’re creating connections between you and the client you want to speak with. Values you both share are the focal point in these pieces. Your goal is to strike an emotional response, which ensures your brand and your message will be remembered.
The types of blog or vlog posts that work best are anything that will trigger a value-shared emotional response.
Keys to Great affinity Content
Affinity content should help weed out the clients who just aren’t a great fit. Ill-fitting clients are painful for both sides, and your marketing should be designed to help you assist the right people, those whose values align with your own.
Value-focused content ensures you’re speaking to the right people. Just because you and a prospective client have differing values doesn’t make either of you a bad person, though, sometimes, it can feel like you’re in a moral battle.
What makes excellent affinity content is anything where the focus of the post showcases the tone and value you are honoring. The kinds of posts that make amazing affinity content are storytelling posts where you share how you solved a problem.
