Systems That Scale
Real Fixes for Real Businesses

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Systems That Connect
Strategic Growth Mindset
Connecting With Your Ideal Customer
Strategy Frankie Jo Allen Strategy Frankie Jo Allen

Connecting With Your Ideal Customer

Psychographics is the study of how you relate to your ideal customer and it’s easier than you think. You’re not trying to find ways to sell to them. You’re searching for ways to get them to know, like, and trust you by discovering the value they need.

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You Know More Than You Think
Strategy Frankie Jo Allen Strategy Frankie Jo Allen

You Know More Than You Think

When it comes to your ideal customer’s profile, or your buyer’s persona, you know more than you think you do. You’ve had a chance to work with this client before. So, just write down what you know.

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Change Small, Big Difference
Mindset Frankie Jo Allen Mindset Frankie Jo Allen

Change Small, Big Difference

Too often, we try to tackle way too many changes way too fast. When we do that, we set ourselves up for a cycle of failure. And that's something we need to stop doing. Obviously. I mean, failing is a learning experience. But what do we really learn by failing?

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