8 Types of Business Content

Complete Content Strategy Makes Businesses More Efficient

Content marketing is oftentimes the only content type people remember when they think of content strategy. Did you know that content marketing is also the last piece of the business that is put into practice?

The business needs to function first and foremost and content - or the written or recorded pieces used to communicate with the client and your team - are often the most important pieces of the puzzle. When you’re looking to make your business more effective, a complete content strategy is necessary.

Click each picture to find out more.

Most people think content marketing is the only form of content a business can offer. Content marketing is what we see every day in our email and social networks. However, every piece of business content helps with marketing if done right.
The two main types of education content are online classes offered to clients and training classes provided to employees. Both are important to strategically build, create, and deploy, and are instrumental to bringing in sustainable revenue.
Being armed with forms, brochures, and product and service information can go a long way to ensuring that your initial consultation works efficiently every single time. Arming yourself with the right content can oftentimes double your conversion rate
The two main Scope Definition content pieces are proposals and contracts. One defines the scope at the time of bid, and the other defines the Work being provided after the project has been awarded. Both ensure the client and your team understand the
The main idea with onboarding is collecting information and then using it wisely, making the process into your business as smooth as possible and providing a proven path of future communication.
Service, courses, and products all fall under deliverables, and they all come with written or recorded content. Ensuring your sellable content is high quality and retains great value is important for bringing in and retaining customers and team membe
After the intial work is complete, care, troubleshooting, fine-tuning, and follow-up is oftentimes needed to keep your client on the right track. Very few solutions are fix-them-and-forget-them. Ensuring clients provide the ever-valuable word-of-mout
When you have the full package of efficient business content, it’s easier to get reviews and customer referrals. However, there are systems and programs you can implement to encourage your clients to share their experiences, bring in more clients, an

Content comes in many forms

  • Social media posts

  • Your website, blog, vlog, and podcast

  • Worksheets, workbooks, and forms

  • SOPs, procedures, and training manuals

  • Booking forms and scheduling pages

  • Proposals, brochures, and information packets

  • Courses, webinars, and seminars

  • Invoices, terms and conditions, contracts

Book a Consultation

There’s no need to feel overwhelmed. If you know what areas you’re struggling in, the first thing to do is to schedule a consultation with Frankie so she can review what you have, where you’re at, and what you already have in place.

From there, you should be able to formulate and enact a plan to keep you producing revenue and being more efficient doing it.

Content strategy is about making you better at your business so you can provide the services or products only you can offer.

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