Before & After

A lot of times, the messaging audit shows that your website needs an update. Usually, your first website was done by a friend as a favor, or by you in your free time - which was never free - or it was done a decade before and needs to look like you’re still in this century.

I look at your content - the words and graphics on your site. How are you drawing your ideal client to your door? What message are you sharing with her? How are you empowering her? How are you gaining her trust? Is she liking you? Are you making her want to work with you?

I love my before and afters, but I don’t have many because I keep forgetting to snap a shot of the before. When I update a site, they typically go from very few hits to daily opens and daily clicks.