Compliance Education
In order to understand the need you support, sometimes you have to instruct your clients on why they should focus their attention on you. Compliance education helps you build your reputation as someone with authority in the industry, and shows your willingness to partner with your prospective client.
Compliance education can be integrated into your content marketing strategy, but it should start here first.
Keys to Great Compliance Training Content
Depending on the service or product you offer, the ordnances, laws, and rules you have to follow can sometimes be quite intense. That’s why when educating your prospective clients about changes in the laws, it’s imperative you make the content easy to understand.
The thing that separates compliance education from authority marketing is the lead to a service or product you offer. When you provide compliance education, there should be no service offered at the end. It’s information, not a sales pitch.
Compliance training is a value you’re providing to your clients, customers, and on-lookers, so it should speak to the values you share in common. Have a reason you’re bringing this to their attention. It should be something need to know to live a better life.
Samples and Examples Of Compliance Education
Some compliance training completed is proprietary, but those that were made public are available below.
Real indie Author
In 2020, an author trademarked an everyday word and that sparked a lot of attention in the indie-publishing world.
The point of the article was to help authors understand what a trademark was intended to do, and how to use them to support their brand and their author career.
The laws themselves hadn’t changed, but in the world of trademarks and copyrights, cases set precedence, so had the author in question managed to succeed, thousands of books would have been pulled, authors would have lost hundreds of thousands of dollars, and it could have been dramatically hostile in the publishing world.
Duro Electric
I had the opportunity to provide a lot of compliance education with Duro Electric, informing their customers of changes in the electrical Code that affected their homes and businesses.
At the time, Duro Electric was a very paper-forward company, with the stakeholders invested in textile information. They needed to hold it in their hands.
So, the bulletins I created were PDFs that were easily printed, mailed, or hand delivered.
They clearly stated the problem that needed to be addressed, what had changed, why that was an issue, and how immediate the solution needed to be met.