Stop Chasing Clients Who Don't Respect You. Start Attracting the Ones Who Do.
Content & system strategy for service business owners who are exhausted, overworked, and done with the chaos.
You're chasing clients who fight you on price, question your expertise, and treat you like you're lucky to have their business.
You've tried the templates, the hacks, the "proven" strategies—but nothing fits. Because they weren't built for you.
Your schedule is full, but your energy bank is empty. You're serving people who don't respect your time, your boundaries, or your work. And the worst part? You're starting to wonder if this is just how it has to be.
It's not.
It's time to stop chasing and start attracting.
You're working harder than ever—but your business is draining you.
Introducing: Find Your Damn People
A simple, powerful micro-class that helps you stop wasting energy on the wrong clients—and start building a business that supports your life.
Find Your Damn People walks you through a fast, no-BS audit that helps you:
✔ Get clarity on who your ideal clients actually are (so you stop wasting energy on the wrong people)
✔ Audit your business to see where you're bleeding energy, money, and time
✔ Build offers that align with your strengths—not someone else's cookie-cutter system
✔ Set boundaries that protect your energy and your pricing
✔ Reclaim your voice so you can show up confidently and attract the clients you actually want to serve
This is not another guru course. This is a system built by someone who's grown businesses from $100k to multimillion-dollar operations—and burned out doing it.
I created Find Your Damn People so you don't have to.
What's Inside:
Module 1: Enough Is Enough Audit — See exactly where your business stands and what needs to change
Module 2: Mindset Reset (Optional) — Shift from self-doubt to self-trust
Module 3: Find Your Damn People — Build your ideal client profile so you stop attracting energy vampires
Module 4: Hell Yes Offer Builder — Refine your offers so they're profitable, sustainable, and aligned with your energy
Module 5: Voice Builder — Reclaim your messaging and speak directly to the clients you actually want to serve
BONUS: Pricing & Boundaries — Learn how to charge what you're worth (without guilt or fear)
Got clarity? Now let me handle your content.
Once you know who your ideal clients are and what you want to say, the next step is execution.
That's where my Done-For-You Content Retainers come in.
I handle:
✔ Your blog strategy and writing
✔ Social media content that attracts your ideal clients
✔ Email sequences that nurture and convert
✔ Messaging that actually reflects your voice
You focus on running your business. I'll make sure the right people find you.
No more staring at a blank screen wondering what to post. No more guilt about your inconsistent content. No more "I'll get to it when I have time" (because you never do).
I take your clarity and turn it into a content system that works while you're busy doing what you do best: serving your clients.
I've spent 30 years in two wildly different industries: construction and indie publishing.
I've grown businesses from the inside as an employee, built systems that scale, and helped companies go from $100k to multimillion-dollar operations in under a year.
I've also burned out. Hard.
So I built Rippling Roots to help service business owners like you grow without sacrificing your life, your energy, or your sanity.
I'm a system strategist, a pattern recognizer, and a straight-talker. If you're done with the BS and ready for real strategy, you're in the right place.
Between project management, construction, and bringing books from concept to USA Today bestselling status, I've learned a lot. And because I'm a system strategist at heart, I've spent years helping authors, friends, and contractors stop burning out and start growing.
I see what's broken. And I know how to make it better.
I'm Frankie Joe Allen—and I don't fit the mold either.
What Others Are Saying
Virginia O.
“I finally have clarity. Frankie saved me hours each week. My business finally feels manageable and I can’t wait to launch it!”
Jamie Long
“After the Messaging Audit, I started attracting clients who value my work—and they actually pay on time!”
Katie Rene Johnson
“Frankie has done wonders for keeping me motivated. Her approach is based on individual clients’ style and makes it a home run.”
Ready to stop chasing and start attracting?
Whether you're just getting started with Find Your Damn People or you're ready to hand off your content strategy entirely, I'm here to help.