Build a Service Business That Runs Without Chaos
Built by someone who spent 30 years in construction — not a marketing agency.
Rippling Roots helps contractors fix estimating, proposals, workflow, and systems that keep their businesses stuck — then builds the marketing engine that brings the right clients to increase your profits.
You’re just not great at the business side.
Most contractors don’t fail because they’re crappy in the field.
Their business starts to crumble because they the business side is messy and clogs your progress. It’s really hard to buy materials when you haven’t been paid, and it’s super hard to be paid when you haven’t sent your invoices. Or the right invoices.
What starts off as small gaps eventually becomes constant stress.
• Every estimate takes too long to build
• Proposals go out, but too many don’t convert
• Jobs slip through the cracks because nothing is tracked in one place
• Customers fall off the radar because you’re too busy in the field
• Invoices go out late — so payments come in late
• Every project feels like reinventing the wheel
• You’re just one person trying to run the entire business
And when things start piling up, it feels like the only solution is getting more jobs, which just somehow makes everything worse.
More jobs don’t fix chaos.
They just make it worse.
You’re Great At What You Do
I spent 30 years scaling multi-million dollar companies by spotting the gaps everyone else missed. I’ve grown businesses from the inside, built systems that actually scale, and helped companies go from $100k to multi-millions in less than a year.
I’ve also burned out. Hard.
I know what it’s like to be a slave to your own success. That’s why I built Rippling Roots. I’m here to help you grow without sacrificing your life, your energy, or your sanity.
I’m not here to build you a "brand." I’m here to build you a predictable system.
My background is a bit of a mixed bag, and that’s why it works:
Construction & Project Management: I know how to handle a mess and get a job done on time.
High-Stakes Publishing: I’ve taken books from a rough concept to USA Today Bestseller status.
System Strategy: I see the patterns in the chaos.
I’ve spent years helping authors, contractors, and friends stop burning out and start growing by fixing their "thinking" infrastructure.
I see what’s broken. And I know how to make it better.
The "Anti-Marketer" in Your Corner
What Others Are Saying
Virginia O.
“I finally have clarity. Frankie saved me hours each week. My business finally feels manageable and I can’t wait to launch it!”
Jamie Long
“After the Messaging Audit, I started attracting clients who value my work—and they actually pay on time!”
Katie Rene Johnson
“Frankie has done wonders for keeping me motivated. Her approach is based on individual clients’ style and makes it a home run.”
Ready to stop chasing and start attracting?
Let’s build your business together and help you get out of the truck.