Get your glitter together!
You’ve outgrown the system you built, and it’s time to evolve.
With this quick systems and content audit, you’ll see the realignment you need to get yourself moving in the right direction.
Look, you need this…
Because you’re killing yourself doing things right.
✅ You’re showing up.
✅ You’re learning.
✅ You’re adapting.
But something stopped working. Something changed, and you’re not quite sure what. But your returns are lower and lower. You’re working harder and you’re not moving forward any faster.
Now your business feels… misaligned.
You’re speaking to an audience you’ve already outgrown.
Your offers don’t quite fit anymore.
And deep down, you know it.
You feel like you’re failing.
Well, maybe it’s not as bad as you think. It could be that you’ve just evolved past where you started.
There’s a solution
Here’s What I’ve Learned From Doing This Work:
After years of saving job sites, contractors, businesses, and creative projects that were about to fall apart, I noticed a pattern.
Most people fight really hard to work. They’re not lazy or unskilled, but they can still fall behind. Why? Because their business has evolved faster than their message.
They’ve grown, but their systems stayed the same.
They kept selling an older version of themselves.
And that’s when everything starts to stall.
Look, you don’t need a six-month overhaul.
You just need someone to take one good look, find the misalignment, and say —
“Here’s the thing that’s not matching who you are anymore.”
That’s what this Clarity Engine does.
It’s not a deep dive — it’s a clean, focused realignment that gets you moving again.
Your business can’t move forward if your message is stuck in the past.
Here’s how the Clarity Engine realigns your voice, your offer, and your audience — so everything starts working again.
The Engine Includes:
30-Minute Strategy Call (Value $250)
We’ll walk through your findings together, clarify your next steps, and make sure you leave feeling confident, not overwhelmed.
Ideal Client Deep Dive (Value $90)
Finally figure out who you’re really talking to — the clients who get it, value it, and pay on time. We’ll pinpoint your true audience motivators so your message actually lands.
Aligned Offer Cleanup (Value $200)
Your services and pricing should fit the version of you that’s leading your business now. We’ll refine your offers so they match your strengths, energy, and the results your clients want most.
Mini Messaging Audit (Value $97)
We’ll review a short section of your content — your website, bio, or socials — and show you exactly why your message isn’t connecting (and how to fix it fast).
The Enough-Is-Enough Audit (Value $97)
Take yourself through this self-guided checklist to feel where you are at.
There are things I can look at and I will, but this first step will get us closer to alignment.
Clarity Snapshot (Value $147)
A short summary outlining your strengths, blind spots, and quick wins you can implement right away.
Regular Price: $784
Today’s Price: $197
What this offer is…
✅ A quick, focused audit that finds the disconnect between you, your message, and your audience.
✅ A reset that helps your offers match who you are now, not who you were when you built them.
✅ A clear, simple plan that shows you what to shift and what to stop stressing over.
✅ A confidence boost that reminds you your business isn’t broken — it just needs a realignment.
✅ A judgment-free process designed to work with your personality, your energy, and your reality.
What this offer is not…
❌ A cookie-cutter marketing plan or template anyone could Google.
❌ A six-hour call or endless PDF you’ll never read.
❌ A get-rich-quick promise — clarity gives you momentum, not magic.
❌ A “start over from scratch” situation. You’ve already built something great; we’re just tightening it up.
❌ A sales pitch in disguise. You’ll get real, actionable insights you can use immediately.
Ready to unlock an offer that will help you grow your business your way?
Hello, hello! I’m Frankie Jo
Former air traffic controller turned content strategist — I help business owners course-correct before they burn out.
Look, this is who I am…
I’ve made a career out of making the right call under pressure.
I was the first tactical female air traffic controller — the person responsible for keeping chaos from turning into disaster. Quick judgment. Clear communication. No room for ego - even though I had one.
That same skill carried me into construction, where I became the first female electrician on my crews — and then the first female project manager — in every company I worked for. I learned to read a room, spot the weak point, and fix it before it collapsed.
And, honestly? Being a mom to four strong-willed girls and married to a man who keeps me on my toes taught me even more about clarity and composure than any career could.
Now, I bring that same precision to the work I do with small business owners like you.
Because the truth is, most businesses don’t fail because they’re broken — they stall because their focus is split.
I help you find what’s really off — fast — so you can stop spinning, make the right call, and get back to building momentum.
That’s what Rippling Roots is all about: building strong, sustainable systems that support real people doing real work.
It all starts with clarity.
It all starts with you.
I promise I’m not just full of $h!t.
Ready to unlock an offer that will help you grow your business your way?
Here’s how this audit has helped other businesses.
1. Indie Author
She was frustrated and convinced she’d never find readers.
I told her the truth — she wasn’t meant to write like everyone else.
We reworked her genre, voice, and worldbuilding approach.
Now she’s an Amazon bestselling author with a loyal audience (and a house with a pool).
2. Local Band
They were burning out, constantly replacing members, and losing bookings.
We redefined their sound and brand to align with who they actually were.
They kept their members — and booked an entire year of gigs within two months.
3. Architectural Firm
She wanted high-end clients but was missing the market shift toward design-builds led by contractors.
I helped her reposition her messaging to target contractor collaborations instead of luxury homeowners.
She’s now grown from one studio to three offices.
4. Generator Contractor
He wanted to expand his services for more profit.
During the audit, I showed him his sweet spot wasn’t expansion. It was positioning.
We refined his client profile and his single offer, and within days, he was booked solid — and happy.
Total time? 45 minutes at the Home Show.
5. Mechanical Contractor
While auditing their sales process, I found they were bleeding time on estimates.
Implemented an estimating database to standardize pricing and speed up proposals.
They cut turnaround time in half and doubled their conversions.
These are just the highlights.
Sometimes it’s a 90-minute audit.
Sometimes it’s a 30-minute conversation.
But the result is always the same:
quick clarity that changes everything.
I’ve got some questions
How long will the audit take?
The Clarity Engine Audit is a 30-minute quick dive. After our call, you’ll get your Clarity Report and bonuses delivered within 7–10 business days.
What if I can’t implement everything right away?
That’s totally fine. The action plan is designed in steps so you can start with the basics and build as you go. Even one or two shifts can start moving your business forward.
Do you offer refunds?
No. This is a custom, high-touch service and all sales are final. But I’m committed to making sure you walk away with clarity and a plan you can use immediately.
Is this just another sales pitch for your bigger program?
No. This audit stands on its own. You’ll get value whether or not we ever work together again. For some, this is all they need. For others, it becomes the foundation for building their Growth Engine later on.
Do I need to know a lot of tech to make this work?
Nope. I’ll point you to tools and systems that are simple and practical. If you can post on social media or open email, you can use what I give you. And I point out different options.
Is there a guarantee?
No. I can’t guarantee results because you still have to implement the plan. What I do guarantee is that you’ll leave with clear direction, tools, and next steps — not fluff or filler.
What happens after I join?
You’ll get a confirmation email with your booking link and instructions. From there, I’ll contact you via your preferred method of communication to set up our initial meeting.
The Engine Includes:
Ideal Client Deep Dive (Value $90)
Finally figure out who you’re really talking to — the clients who get it, value it, and pay on time. We’ll pinpoint your true audience motivators so your message actually lands.
Aligned Offer Cleanup (Value $200)
Your services and pricing should fit the version of you that’s leading your business now. We’ll refine your offers so they match your strengths, energy, and the results your clients want most.
Mini Messaging Audit (Value $97)
We’ll review a short section of your content — your website, bio, or socials — and show you exactly why your message isn’t connecting (and how to fix it fast).
30-Minute Strategy Call (Value $250)
We’ll walk through your findings together, clarify your next steps, and make sure you leave feeling confident, not overwhelmed.
Clarity Snapshot (Value $147)
A short summary outlining your strengths, blind spots, and quick wins you can implement right away.
Ready to unlock an offer that will help you grow your business your way?
Regular Price: $784